Allianz Foundation

The Allianz Foundation works with people and organizations that are committed to social justice, open societies and a planet worth living on. As an operating and grant-making foundation, it supports projects in the areas of civil society, the environment and art & culture in Europe and the Mediterranean region.

In line with its mission “to enable better living conditions for the next generations”, the Allianz Foundation developed a concept in cooperation with the Federal Government Commissioner for Culture and the Media (BKM) and Digital Opportunities Foundation to appeal to people who have not yet taken advantage of the KulturPass offer. The aim of the campaign was to increase the number of users, especially among persons with a formally lower level of education, by the end of 2024.